Media Drive & Touch Media is here to provide integrated services for media planning & buying for multiplatforms and multi devices.

OUR APPROACH

• We work based on task given by clients and deliver through local consumer insight  to develop the strategy and flawless implementation through tools and systems 
• We provide a holistic thinking covering journey of our consumer
• Executed the ideas with creativity customized based on medias itself to win/ our consumers minds

OUR CHALLANGE

• DOUBLE DIGITS TV INFLATION
  • Double digits TV inflation as result from increasing rate card +-15%
  • Declining audience rating +/- 20%
• ZAPPING AND DUAL SCREEN WHILE WATCHING
  • Multitasking while watching TV.
  • Doing an activities with their phone less attention as well the engagement
• HIGH CLUTTER MARKET
  • Power of television lead to high demand of commercial put Indonesia as 2nd highest clutter in the world

REDIFINING OURSELVES AS A NEW CHANNELS CONNECTION EXPERT CHANGE FORM TRANSACTIONAL TO RELATIONSHIP MODEL

STRONG PARTNERSHIP WITH MEDIA OWNER, LONG TERM RELATIONSHIP WITH KEY GROUP PARTNERS

PROGRESSIVE BILLINGS GROWTH SINCE ITS ESTABLISHED

WE DELIVER OUR PROMISE 

• SYSTEM & SOP Empowering technology to fuel faster and smarter decision
• EXPERIENCED TALENTS Hiring and fueling more expert form leading specialist industry
• MEASUREMENT Useable data
• WORKING, CULTURE & CLIMATE Empowering great working climate, Win Win

WE INVEST TO UNDERSTANDING BETTER INDONESIAN HUMAN NEEDS, DESIRES, AND MOTIVATIONS

• Syndicated research
• Desk research
• Customized research and FGD
• Testing and post testing
• Tools and system

Sense of humans emotions, desires, and need, to gain insights, We are communicate and connect with human by fully understanding one to another

TOOLS AND SYSTEM FROM PLANNING TOOLS BUYING AND REPORTING SYSTEM, LINK TO FINANCE AND INVOICE

PLANNING TOOLS

• ARIANNA
• FUSION
• IMS CLEAR DECISION
• ROY MORGAN

BENEFITS

• Category competitive review
• Media market understanding : marketplace dynamic 
• Media consumer understanding
• Consumer Segmentation
• Target Profiling based demografis and or product usage

TV IMPLEMENTATION

• TV OPTIMIZER

BENEFITS

• Planning scenario  to develop the most effective & effecient way of  TV implementation based  based on brand target segment

REPORTING & TRACKING (DASHBOARD)

• SYS AD
• CAMPAIGN TRACKING SPOT MATCHING

BENEFITS

• Buying administration,tracking ,monitoring and reporting
• Media Plan, Media destimate, Media Order, Media verification,
• Link transaction to finance for accurate and faster Billing and invoicing