Inject our brand message and usage in popular talent search program for teen through integrated execution. Tailormade promos up to on in air itself
TASK & OBJECTIVE
- Connecting the brand with teens through The Voice Indonesia by visible inside the program and also support by digital activation of The Voice Indonesia
- Uplifting brand image from previous target audience into teen
- Strengthen brand position within target audience and against competitors
Improve brand awarenss and visibility. Wide spread of trial and sampling