Together with us since born, Teh Pucuk Harum has becoming the MARKET LEADER for ready to drink tea by only 4 years process.
The awareness is high, as well with the ‘intention to trial’ and sustainability.
- Strong USP
- Defining new category of RTD tea
- Focused and consistent Target Audience group
- Integrated campaign (ATL, BTL, OOH, Digital)
- Continuous Brand Planning every year