The Young Leader
Artek and Partner

Together with us since born, Teh Pucuk Harum has becoming the MARKET LEADER for ready to drink tea by only 4 years process.

The awareness is high, as well with the ‘intention to trial’ and sustainability.

  • Strong USP
  • Defining new category of RTD tea
  • Focused and consistent Target Audience group
  • Integrated campaign (ATL, BTL, OOH, Digital)
  • Continuous Brand Planning every year