Roma Biskuit Kelapa
ROMA – A Successful Rejuvenation
Artek and Partner

A long heritage can be a ‘double edge sword’ situation. Roma Kelapa is succeeded to own the good edge. One of the most successful brand that became a Market Leader up to present.

  • Bringing the tradition more relevant to current
  • Still taking to mothers, but now towards modern moms.
  • Celebrity is the key
  • Celebrating family value of togetherness