A multinational brand, it was born in Indonesia with minimum investment. Yet, it succeeded in 2 years with leading growth at in the period.
Excites students, yet getting parent’s trust.
- Successfully gaining credibility to parents by ensure brand popularity
- Since launched in October 2015 until February 2016, the brand awareness has increased 53% (from 7-13) and keep growing
- Numbers of conversions in 5 months more than 100,000 students
- Strategy : Differentiation amongst competitors. We’re not Bimbingan belajar (study mentoring), but a new fun way to study.
- Utilizing integrated platform of communication : TV, Radio, print, PR activities, digital campaign and brand activation.