Excites students, yet getting parent’s trust. 

• Successfully gaining credibility to parents by ensure brand popularity
• Since launched in October 2015 until February 2016, the brand awareness has increased 53% (from 7-13) and keep growing
• Numbers of conversions in 5 months more than 100,000 students
• Strategy : Differentiation amongst competitors. We’re not Bimbingan belajar (study mentoring), but a new fun way to study. 
• Utilizing integrated platform of communication : TV, Radio, print, PR activities, digital campaign and brand activation.