Together with us since born, now Le Minerale is the Fast Raising Player for ready to drink (RTD) water (AMDK) . It really hitting hard the market leader whom already been in the market for decades
The awareness is high, as well with the ‘intention to trial’ and sustainability.
- Strong USP
- Differentiation from others, especially market leader. Giving more than just goodness
- Integrated campaign (ATL, BTL, OOH, Digital)
- Continuous Brand Planning every year
